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Tips for Creating a Great Landing Page

Creating a landing page that not only attracts visitors but also converts them into customers is crucial for any successful digital marketing campaign. 

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Building Trust With Your Audience

We've been putting a lot of emphasis on E-E-A-T (Expertise, Experience, Authority, and Trust) recently. We know that using these as a framework for your content will be more highly favoured by Google. But how do you actually gain the trust of your audience? 

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Building SERP Authority

The way people make searches on the internet is changing every day. How do businesses continue to be seen on the Search Engine Results Page (SERP)?

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What are UTM Codes and Why Do You Need to Use Them?

These simple yet powerful snippets of text, when added to your URLs, will completely transform the way you approach campaign tracking.

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Educating the UK About Heat Pumps

The BBC and other news outlets are constantly reporting about the fact that too few people know about heat pumps. How do we help internet users learn more about technology and avoid misinformation?

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Why Multi-Channel Marketing Matters

With so many channels available to marketers it can feel overwhelming. Think of it like scrolling through Netflix to find something to watch, paralysis kicks in. What about if you took a multi-channel approach instead of wondering which channel to focus on?

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Your Guide to Analysing Your Competitors on the SERP

Analysing your competitors on the SERP can help you refine your SEO and marketing strategies. This guide will walk you through the essentials of SERP analysis, tailored for the HVAC industry.

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What does Google's March 2024 Update Mean For You?

Google's March 2024 core update is here to tackle spammy content and site reputation abuse.

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The Demise of 3rd Party Cookies: What does it mean for you?

What the removal of third party cookies from Google chrome means and how SEO and capturing data the right way, is vitally important.

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B2B vs. B2C Search Engine Optimisation (SEO)

Understanding the differences between B2B and B2C SEO, and crafting a tailored SEO strategy can add significant value to your business over time. 

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Optimising Your Website For User Experience

A well-optimised website not only ranks higher in search engine results but also provides a seamless and engaging experience for visitors, encouraging them to stay longer, explore more, and eventually convert into customers. 

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The Capabilities and Limitations of AI In SEO

In the context of the HVAC industry, understanding the strengths and limitations of AI is crucial for an effective digital strategy. While AI intersects with our core principles of Visibility, Authority, and Content Strategy, its total value is more complex.

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Influencer Marketing in 2024

With the high saturation of influencers online, what is the state of influencer marketing? And how do you know if it's right for your brand? 

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Navigating Voice Search: Adapting Your SEO Strategy for the Future

Explore the implications of voice search's rise and get insights into how you can refine your SEO strategy for voice search in today's age of technology.

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Effective Strategies for Generating Google Reviews

Social proof is a great way to encourage new customers to make a buying decision. Here are 10 effective strategies for generating more Google Reviews from satisfied customers. 

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5 Fast SEO Tweaks to Elevate Your Site's Performance

Discover five simple SEO strategies to enhance your website's performance, including optimising titles, improving load times, fixing links, updating image alt texts, and internal linking.

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How to Use AI to Market Your Business: Insights from JL Creative

Insights on how AI tools like ChatGPT and Zapier are revolutionising digital marketing. Learn strategies for effective AI integration in your marketing efforts.

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Search Intent: Understanding Your Target Audience

The total guide for understanding the intention behind a search. With actionable tips tailored for the HVAC industry.

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ChatGPT: The Complete Guide to Training Your Own AI Assistant

ChatGPT 4 has released new features that can support your efforts within SEO and digital marketing. We've broken them down into a simple guide.

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How To Build A Customer Profile In 2024

Learn how to create a successful customer profile or pen portrait and find out how we helped heatly create theirs. 

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SEO and SEM: What is the difference?

SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) are often used interchangeably, creating confusion around the purpose of either one. 

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Algorithm Changes and SEO: How do you keep up?

Staying up to date with the constantly evolving search engine algorithm can be a full time job in itself. However, finding success with your SEO strategy requires keeping your finger on the pulse of these changes.

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Local Search: Attracting the Right Audience

Local SEO considers various factors, including location-based keywords, Google My Business optimisation, local citations, and online reviews, to enhance a business's visibility in local searches.

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UK's Climate Strategy U-Turn: Analysing Impacts on the Trades Training and HVAC Industry with SEO and SEM Insights

In a surprising turn of events, UK Prime Minister Rishi Sunak announced a shift in the government's climate strategy, raising concerns and sparking debates across industries and communities. 

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Search Engine Optimisation in Your Favourite Social Media Platforms

Younger generations are now more likely to use social media as their preferred search engine over Google. The age of social trust has launched an SEO revolution within your favourite social media platforms

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Hiring an SEO Expert for Your Business: The Benefits

While some business owners attempt to navigate the SEO maze themselves, many are realising the substantial advantages of enlisting the expertise of an SEO consultant or agency. Let’s break down the benefits of hiring an SEO expert for your business.

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Finding Balance: User Generated Content vs. AI-Generated Content

Each has its unique strengths and weaknesses, and finding the right balance between them can be a game-changer for your brand.
 

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Client-Agency Relationships: Maintaining Successful Collaboration

In this blog we will explore the key factors that contribute to maintaining a successful client-agency relationship.

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Maximising Business Growth with PPC Marketing

PPC marketing, often referred to as paid search advertising, is a digital advertising model where advertisers pay a fee each time their ad is clicked. 

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Search Engine Optimisation (SEO) Beyond Keywords - The Complete Picture

Let's explore the many aspects of SEO that we use to make it an integral tool for increasing your online visibility and driving organic traffic to real customers! 

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JL Creative's Director Talks: Taking a Leap, The Making of JL Creative, and More!

Read a recap of our Director's recent feature on the Unrelenting Drive Podcast. He talks the creation of JL Creative, his early days in the music industry and more!

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Making the Most of Your Analytics: Exploring the Newest Features of Google Analytics 4

In this blog, we will explore the world of Google Analytics 4 (GA4) and look into some of its groundbreaking features. We'll also touch upon real insights from user experiences, helping you understand the practical aspects of GA4.

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The Rise of Smart HVAC Systems

Explore the evolution of HVAC smart systems, and the benefits. How can HVAC companies tell the story of their products and services?

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The benefits of digital marketing for HVAC companies

In this blog, we'll explore the benefits of digital marketing for HVAC companies and why you should consider partnering with a marketing agency to enhance your online presence.

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The Ultimate Guide to Google Analytics 4 Implementation and Usage

In digital marketing, it's crucial to track and analyse data, in order to optimise campaigns and improve ROI. For several years, Google’s Universal Analytics (UA) has been the go-to tool for web analytics. However, Google has now released its latest version, Google Analytics 4 (GA4), which aims to provide a more comprehensive view of user behaviour across multiple devices and platforms.

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