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Tips for Creating a Great Landing Page

Creating a landing page that not only attracts visitors but also converts them into customers is crucial for any successful digital marketing campaign. 

An effective landing page is the cornerstone of strategic digital marketing efforts—it focuses on a singular goal and is designed to convert. 

Here are some tips on how you can create a landing page that is not only engaging but also drives conversions.

Keep the Design Simple and Focused

The design of your landing page should be straightforward and focused on guiding visitors toward the conversion goal, be it filling out a form or making a purchase. 

Use a clean layout with a clear hierarchy that naturally draws the eye towards the call-to-action (CTA). 

Use contrasting colours for your CTA to make it stand out, and ensure that any form fields are minimal and only request essential information to keep things as simple as possible for your user. 

Here's a great new blog from Semrush about the buyer journey! 

Watch: Building Page Authority

Craft Compelling Headlines and Killer Content

Your headline is the first thing visitors will see and will determine whether they stick around. Make your headlines compelling and clear, ideally emphasising your business' unique value proposition (UVP).

The supporting content should be concise and to the point, highlighting the benefits of the offer with bullet points or short paragraphs. Avoid jargon and fluff—speak directly to the benefits your visitors will receive! To the point is best. 

JLC TIP: Include your target keywords in your H1 and H2's!

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Download our Content Marketing Guide to start creating better content today! (Yes, it's free!)

Use High-Quality Visuals

Images and videos can significantly impact the effectiveness of your landing page. Use high-quality visuals that align with the message and tone of the page. 

Visuals should complement the text, not overwhelm or detract from it!

For instance, if you’re selling a physical product, high-resolution images or an explainer video can help visitors better understand the product and see its value.

Include Social Proof and Testimonials

Social proof, such as testimonials, reviews, and logos of well-known clients, can enhance credibility and trustworthiness. 

Displaying positive feedback from past customers reassures potential clients about the quality of your offering. 

This can be particularly effective in industries where trust plays a significant role in customer decision-making processes.

Read our blog on how to generate more reviews! 

Test and Refine

Finally, the key to a successful landing page is continuous testing and refinement.

Utilise A/B testing to see what works best—try different versions of your headlines, CTAs, images, and page layouts to see which combinations yield the best conversion rates. 

Use tools like Google Analytics to track your results and make data-driven decisions to optimise performance.

JLC Tip: Analyse the top 5 landing pages your competitor is running ads for. This list of ads and landing pages is sorted by the number of keywords they’re targeting. You can use Semrush to do this easily! 

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Optimise for Search Engines

SEO is critical for ensuring your landing page reaches its intended audience. 

Use relevant keywords naturally throughout the page content, including in the headline, subheadings, and meta descriptions. 

Ensure your page loads quickly, as speed is a ranking factor for Google, and make sure it’s mobile-friendly to cater to users on various devices.

Book an appointment with one of our SEO experts today! 

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