The number 1 small digital marketing agency for HVAC companies in the UK
Failing to reach the right people? Struggling to make an impact online?
JL Creative helps HVAC businesses grow with a data-driven approach that ensures your services get found by the right people.
With over 10 years experience working with HVAC businesses, we're the number one choice for your industry.
We've helped these businesses
Jonny and the team are great to work with. They deeply understand their specialism and are engaging and proactive.
Paul Smith, NIBE UK Managing Director
Without their hard work, our marketing would not be as successful as it is.
Harry Budd, Logic4training Marketing Manager
Jonny & his team have proved their worth in helping us to grow our digital footprint.
Tim Mitchell, Klima-Therm Sales Director
The problem for HVAC businesses
Over-reliant on referrals and word of mouth can leave your pipeline dry at the worst times
Seasonal slumps cause cash-flow concerns and sleepless nights
Big agencies don’t understand your business, wasting your money and your time
JL Creative has the solution
We understand the unique problems HVAC businesses in the UK face, and we can help you solve them.
Problem: Referrals Aren’t a Scalable Growth Strategy
Depending on word-of-mouth leaves your sales pipeline exposed.
Even the most established HVAC firms face dry spells when referral networks go quiet, often at the worst possible time. It’s unpredictable, and it limits your ability to plan or scale.
The solution
We help you build predictable lead pipelines using targeted SEO and Google Ads campaigns, designed specifically for HVAC businesses.
By improving your visibility on Google and positioning your business in front of high-intent buyers, we ensure you’re not waiting on recommendations, you’re generating consistent inbound leads.
The result: A steady flow of opportunities to quote, convert, and grow.
Problem: Seasonal Demand Disrupts Revenue
Peaks in winter. Lulls in summer and vice-versa.
Planning becomes reactive, not strategic.
Seasonality is a known challenge in the HVAC industry, but most marketing approaches fail to address it. The result? Pipeline instability, cash flow issues, and under-utilised teams.
The Solution:
Brand-building. Our marketing strategies are built to smooth out seasonal fluctuations by focusing on long-term search visibility and agile campaign planning.
We identify off-peak keywords, service diversification opportunities, and local trends to maintain engagement and enquiries year-round.
The result: A more stable revenue model, giving you confidence to hire, invest, and grow.
Problem: Generic Agencies Don’t Understand Your Industry
Wasted budget. Poor targeting. Frustration all around.
Most agencies treat HVAC like any other local service business — without understanding the technical nuances, compliance requirements, or commercial buying cycles in your industry.
The Solution
We specialise in digital marketing for building services, including HVAC, M&E, and low-carbon tech.
That means:
We understand your terminology, workflows, and sales cycles
We tailor messaging for both residential and commercial audiences
We know how to market niche services like ASHP installs, ventilation upgrades, and infrastructure packages
You’re not just hiring a marketing supplier — you’re gaining a strategic partner who speaks your language and works tirelessly to deliver commercial results.
Our Guarantee
We’re so confident that we’re the only PPC and SEO supplier your business will ever need, that we’re delighted to offer you our no quibble money back guarantee.
What we do for HVAC companies
You don't want a one-size-fits-all approach, you want something tailored to your business.
We deliver tailored digital strategies that generate real commercial outcomes, from increasing inbound enquiries to reducing reliance on feast-or-famine cycles.
Search Engine Optimisation (SEO)
Get found by people actively searching for HVAC services in your area, whether it’s commercial boiler installs or heat pump servicing.
Local SEO to dominate your area
Technical SEO to improve site health
Content marketing focused on high-value keywords
Authority-building strategies to improve trust signals
Why it matters: SEO builds long-term visibility and trust. It contributes to brand growth, bringing in steady leads without paying per click.
Pay-Per-Click Advertising (Google Ads)
Capture demand from people ready to buy now, especially during peak seasons or when urgent services are needed. We have run successful campaigns for b2b and b2c companies.
Highly targeted campaigns
Conversion-optimised landing pages
Budget control and transparent reporting
Multiple campaign types
Why it matters: PPC delivers fast results and measurable ROI. Ideal for filling capacity or launching new services.
Website & Conversion Strategy
A lot of websites in the HVAC industry are full of information but fail when it comes to the user journey. They aren't as helpful as they could be and fail to convert visitors.
You need:
Clear user journeys and CTAs
Better page structure
Built to support SEO and PPC traffic
Forms, live chat, and automation
Why it matters: A high-performing site turns clicks into leads.
As seen in
Trusted by HVAC Industry Leaders
JL Creative has worked in the HVAC industry since 2019 alongside specialist PR firm Jello PR. We can connect you to the right people to help you grow your network and thrive.
JL Creative has been at the heart of our digital strategy for several years & has advised, guided and managed several key projects for us
Mark Krull, Logic4training & LCL Awards
Case studies
Addressing homeowner concerns with Consumer SEO Research
Generating higher quality leads for TSG with a Website Audit
Using Google ad campaigns to fill GTEC Training's heat pump courses
