Why SEO Matters for Plumbers
For plumbing companies, local SEO is crucial in reaching customers who need your services quickly.
From emergency repairs to regular maintenance, clients search for trustworthy, nearby businesses.
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What is SEO?
Search engine optimisation is the practice of making your website show up on search engines. This is generally done by creating web pages that reference keywords your business is associated with, for example, “emergency plumber”.
For small businesses that want to grow, an SEO strategy is essential for helping you show up in your local area and get chosen by potential customers.
In the long term, it can help you create a sustainable and reliable source of leads and sales beyond word of mouth.
For small businesses that want to grow, an SEO strategy is essential for local visibility. However, SEO works best as part of a comprehensive digital marketing plan that ensures your small business reaches its full online potential.
Rank higher on Google for location-based searches.
Increase visibility in map results.
Build credibility through reviews and targeted content.
Find out how many leads are in your area
Before you spend money on Google ads, find out how many people are searching for your services.
Build a strong local presence
In a competitive industry like plumbing, having a strong local presence is essential for your business.
Relying on word of mouth alone can lead to seasonal slumps leaving you worried about the future of your business.
Here are some of the basic SEO tactics plumbing businesses can try:
Google My Business (GMB)
Ensure your GMB listing has accurate contact and services information, post updates regularly, and encourage reviews. This helps build trust and makes your business easier to find online. Check out our blog about setting up and optimising your GMB, to learn more.
Get Listed on Local Directories
Register your business on reputable local directories like Checkatrade and Yelp to build credibility. Keep your Name, Address, and Phone Number (NAP) consistent across listings, as this improves your local search rankings and trustworthiness.
Utilise Social Media Profiles
Leverage social media for local SEO by sharing engaging content, posting work photos, and encouraging reviews. Active profiles on platforms like Facebook can also appear in local searches, which can improve your brand visibility.
Create FAQs on your website based on customer queries
Write FAQs addressing common customer questions and issues specific to your area. This helps your site rank for relevant search terms and can position your business as an authoritative source.
Build an “About” Page
Showcase expertise, experience, and trustworthiness (E-E-A-T) on an “About” page. Explain your business’s history, information about your team, qualifications, and add customer reviews.
Create Location-Specific Pages
If your business serves multiple areas, create a page for each location with relevant services. This can help you rank for local search terms and guide local customers to your business.
Getting started with the basics of local SEO can give you a strong foundation and our team of experts are here to help!
How JL Creative’s Local SEO Package Helps You
Our Leadflow Local SEO package is customised to enhance your online presence and attract more leads.
Local Keyword Optimisation: We target the exact search terms that potential clients use to find plumbing services like “emergency plumber near me” or “plumbing services London” to ensure you’re visible where it counts most.
Optimised Google My Business: We refine your GMB profile to attract local customers and boost rankings. This includes strategies for generating and responding to reviews to enhance customer trust and build your reputation.
Clear, Straightforward Reports: See exactly how your plumbing business is doing online, with our customisable dashboards, so you can track your performance and understand your ROI.
Multi-channel marketing approach: By combining SEO, social media, local listings, and targeted content, we create a cohesive strategy that strengthens your online presence. This integrated approach helps improve search rankings, increase visibility, and attract more qualified leads.
Geo-Targeted Content Creation: Blog posts, FAQs, and tips focused on challenges and advice attracts local search traffic and positions you as an expert. By optimising your website for search engines, we ensure a user-friendly experience that turns visitors into customers.
Jonny and the team are great to work with. They deeply understand their specialism and are engaging and proactive.
Paul Smith, NIBE UK Managing Director
Without their hard work, our marketing would not be as successful as it is.
Harry Budd, Logic4training Marketing Manager
Jonny & his team have proved their worth in helping us to grow our digital footprint.
Tim Mitchell, Klima-Therm Sales Director
Looking for a digital marketing solution that grows with you?
Leadflow is our SEO and SEM package for small to medium sized businesses.
