Why Local SEO Matters
For local businesses like building services, training centres, or contractors, local SEO is one of the most effective ways to generate leads.
People search for services near them every day. Showing up in those local searches helps your business:
Rank higher on Google for location-based searches
Increase visibility in map results
Build credibility through reviews and targeted content
We've helped these businesses
What is Local SEO?
Local SEO helps your business appear when someone searches for your services in their area. For example, if someone types "boiler installer Brighton" or "electrical training centre Leeds" you want to show up.
This involves optimising your website, Google Business Profile, directory listings, and content so that you appear for the right searches at the right time.
Before spending money on marketing, it's worth finding out how many people are already searching for services like yours locally. That's where we come in.
The Basics
Here are some local SEO tactics we recommend for every business:
Google My Business: Make sure your profile has accurate contact info, service areas, and regular posts. Encourage customers to leave reviews. Google My Business helps your business show up in the map pack and builds trust.
Get Listed on Local Directories: Add your business to sites like Checkatrade, Yell, TrustATrader and Yelp. Keep your name, address and phone number consistent. It boosts your visibility and trustworthiness.
Create FAQs and Location Pages: Answer common questions your customers ask. Create a page for each area you serve. This helps your site rank for local terms and reassures people you cover their location.
Use Social Media: Regular content, work updates, and reviews on Facebook and Instagram can support your visibility in local searches.
Build Your About Page: Highlight your team, accreditations, experience and customer reviews. This helps build trust and shows Google you’re a real, reputable business.
How JL Creative Helps
We tailor our local SEO services for businesses looking to grow online and be found by more people in their area.
Local Keyword Optimisation We research and target the exact search terms your customers are using, like “heat pump installer Crawley” or “training centre near me”.
Google Business Profile Setup & Optimisation We set up or improve your GBP listing, helping you appear in local results and gain more reviews.
Content Creation We create content that ranks and converts: FAQs, location pages, blog posts, and tips based on real search demand.
Reputation Building We help you ask for reviews from happy customers and show you how to respond to build trust and credibility.
Clear Reporting You’ll see exactly what we’re doing and how it’s working. Our reports are visual, straightforward and focused on what matters: leads.
Having trouble getting the word out about your business or your services?
Boost your reputation with Google My Business and local listings. We will help you drive more reviews, post updates and find other local opportunities.
Is your website generating leads?
Working with you to make sure your website is user-friendly with the right content for your potential customers.
Transparent, easy-to-understand reports
Our dashboards show you how your website performs so you can understand the return on investment. We'll show you what's working and what isn't and help you understand the powerful data you have at your fingertips.
SEO FAQ's
How does local SEO help my business get more leads?
It gets you found by people searching in your area. Think “installer near me” or “[service] in [town]”,we make sure you show up.
Can you get me on Google Maps?
Yes. We’ll optimise your Google Business Profile, guide you on photos and reviews, and help you show up in local packs.
What’s the difference between local SEO and national SEO?
Local SEO targets searches in your area. National SEO is broader and more competitive. If you want local leads, we keep it focused.
Can you help with Google reviews?
Yes. We’ll help you build a system for collecting genuine, positive reviews from happy customers.
How do you find the keywords I should target?
We research what your customers are searching for, location, service, and urgency, and build a plan that matches search demand.
