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About us

At JL Creative, we strongly believe in a world where every business is supported to generate quality leads online, which leads to stability, confidence, and growth. 

Our founder, Jonny Lawrence, established JL Creative in 2019 to revolutionise the SEO approach in the UK HVAC industry and ensure businesses' unique needs are not overlooked.

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Headshot of Jonny, the company director.

Meet the Founder

Jonathan Lawrence (he has always been a Jonny!) has been a digital marketing professional since the late 2000s with extensive experience in the industry. 

With a background in the music industry and a passion for music and art, Jonny brings a unique creative perspective to his work at JL Creative. 

He founded the business in 2019, initially collaborating with freelancers to provide personalized, in-house-style services. Over the years, his team has grown into a robust group of talented individuals who are devoted to crafting successful digital marketing strategies, with search at the core.

In addition to his work in digital marketing, Jonny is committed to promoting the UK's mission to achieve net-zero emissions and creating a sustainable future.

How We Help Our Clients

At JL Creative, we empower businesses by optimising their digital presence and ensuring their voice resonates with the right audience. We help our clients create better content, boost their online visibility, and instil trust in their brand. 

Our expertise in SEO and PPC equips businesses with a deep understanding of the ever-evolving landscape, allowing them to succeed online.

Proven Success Stories

Our track record speaks for itself. For over five years, we have worked closely with Logic4training, driving substantial results for their digital marketing efforts. 

With GTEC, we have done the same, successfully managing a website migration and since more than doubling conversions.

Read more success stories


At JL Creative, we believe in collaboration and have fostered partnerships with renowned companies like Butcher & Gundersen for communication design and branding, Jello PR for PR and content, and Lazyfish for website design and development. 

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Photo of Marco in front of a graphic showing a spy glass, target and exclamation mark

Our Commitment to Clients

Transparency, regular reporting, and continuous improvement are at the core of our client relationships. We ensure complete transparency throughout the process, offering regular updates and in-depth reports. 

Our dedicated account managers work closely with each client and their in-house teams, creating an approachable and communicative environment.

Join Us on Our Journey

At JL Creative, we invite you to join us on our journey to excellence. We stand as an approachable, trustworthy, and innovative partner, guiding your business towards lasting success in the digital landscape. 

Experience the difference with JL Creative and let us unlock the full potential of your online presence.

Meet the team

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Martyna Macionczyk

Martyna joined JL Creative in October 2022.

She graduated from King’s College London with a Masters degree in Digital Marketing. During her time at university, she spent four years working with businesses in various fields, from sustainable apps to F&B and retail sectors helping them conduct market research and establish an effective business strategy. Martyna has also worked in the retail industry, learning to master customer psychology and gaining a better understanding of effective product promotion techniques, as well building long-lasting relationships with customers.

In her free time, Martyna loves exploring new places, both home and abroad, capturing moments through photography as well as immersing herself in literature or enjoying the occasional Netflix binge.

Marco's Photo

Marco Crawshaw - Account Manager

Marco joined JL Creative in February 2023.

Having previously worked in social media, he has a proven track record of success in creating and executing effective campaigns that engage audiences and drive growth. In addition to his expertise in social media, Marco also has experience with SEO, giving him a well-rounded understanding of the digital marketing landscape.

Throughout his career, Marco has demonstrated a passion for staying up-to-date on the latest industry trends and technologies, ensuring that his campaigns are innovative and impactful. He has a keen eye for detail and is dedicated to helping his clients reach their marketing goals.

In his free time Marco is an outdoor enthusiast, being an experienced skier and rock climber. He also enjoys watching football and spending time with his dog. 

Our points of culture


Be Inclusive and collaborative. Be prepared to reach out to people and bring them together. Make others feel happy to be working with us.


Work hard to solve problems, take ownership and create positive working practices without distractions. 


We seek inspiration everywhere, from our work, our clients, external sources, learning, and each other.


We communicate with our clients quickly and accurately. We will always respond within one working day.


We are driven by our clients' success, we know it is our responsibility to help them grow. 


We’re always thinking about how our decisions affect people. We think about sustainability and renewable energy. We make informed decisions.

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Start your journey

Book a free strategy call with us today and find out how we can help your business grow online.