About us

3 black and white photos of the JL Creative team with digital marketing graphics surrounding them

We believe in a world where every business is supported to generate quality leads online, which leads to stability, confidence, and growth.

JL Creative LTD was set up by Jonny Lawrence in 2019. Initially specialising in digital marketing for building services, particularly HVAC, the agency now works with small to medium sized businesses in accounting and finance, retail, and music.

Using a data-first approach, our SEO and SEM agency is designed to be innovative, strategic, and deliver real results. JL Creative is a small agency, built for fluidity and to adapt to the ever changing search landscape.

We believe in doing business in a way that puts people and the environment first. JL Creative is built on those principles, working with companies who share our vision.

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Our Values

Commitment to Quality

We are driven to produce work that meets a high standard. We leave no stone unturned in our quest to bring you success.

Innovative

We are always looking to evolve with best practices and emerging technologies. We stay ahead of the curve but we trust our data ahead of trends.

Do the right thing

We don't employ black hat tactics, we don't cut corners if it poses a risk to our clients. The desire to do the right thing is at the heart of the company.

A picture of a Jonny Lawrence with his arms folded, smiling

Meet the founder of JL Creative

Jonathan Lawrence (he has always been a Jonny!) has been a digital marketing professional since the late 2000s.

With a background in the music industry and a passion for art, Jonny brings a unique creative perspective to his work at JL Creative.

He founded the business in 2019, initially collaborating with freelancers to provide bespoke, in-house-style digital marketing services.

Over the years, his team has grown into a robust group of talented individuals who are devoted to crafting successful digital marketing strategies, with search at the core.

He likes techno music and is an avid record collector. On Friday evenings you’ll find him playing football somewhere in East London and on weekends he’s mostly tending to his allotment and walking his dog.

“I have always found the current agency model a little broken for smaller businesses. You’ve got big agencies demanding a lot of money for solutions that don’t fit and leave you feeling let down, or solutions built for micro businesses that don’t do enough.

I’m always determined to do things the right way, with a relentless desire to be better than what has come before. I enjoy challenges and helping clients solve their problems. With net-zero in the UK, and AI on the rise, there are new challenges to overcome, and I truly believe digital marketing can make a difference.”

hvac construction and building services related word cloud

How We Help Our Clients

At JL Creative, we empower businesses by optimising their digital presence and ensuring their voice resonates with the right audience. We help our clients create better content, boost their online visibility, and instil trust in their brand.

We use innovative techniques and tools to provide our clients with deep analysis and market research. This supports decision making, content creation and search engine optimisation.

We know digital marketing isn’t just about the last click, it is also about building brands. This is why we form close, long-lasting relationships with our clients.

Our expertise in SEO and PPC helps businesses succeed and grow.

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Meet the team

Marco Crawshaw - Account Manager

Marco joined JL Creative in February 2023.

Having previously worked in social media, he has a proven track record of success in creating and executing effective campaigns that engage audiences and drive growth. In addition to his expertise in social media, Marco also has experience with SEO, giving him a well-rounded understanding of the digital marketing landscape.

Throughout his career, Marco has demonstrated a passion for staying up-to-date on the latest industry trends and technologies, ensuring that his campaigns are innovative and impactful. He has a keen eye for detail and is dedicated to helping his clients reach their marketing goals.

In his free time Marco is an outdoor enthusiast, being an experienced skier and rock climber. He also enjoys watching football and spending time with his dog.

A picture of Ephraim smiling with his arms behind his back

Ephraim Luwemba - Client Assistant

Ephraim has a background in PPC and has worked agency-side for a range of clients across multiple industries including tourism, rail, estate agencies and e-commerce.

He also has 2 years of technical development experience on Google Ads and has written bespoke account management scripts for clients in Javascript to automate tasks and boost productivity. He is keenly interested in developing his SEO experience at JL Creative.

In his free time, Ephraim enjoys cycling and has gone on several bikepacking adventures. He also likes to play guitar and watch movies.

Raquel Muzariri - Digital Marketing Assistant

Raquel joined JL Creative in September 2024.

Raquel brings a blend of creativity and analytical thinking to her role. With a law degree that has sharpened her ability to think critically and solve complex problems, Raquel transitioned into the world of digital marketing, where she has worked with various companies to develop campaigns and execute strategies with diligence.

Known for her work ethic and research skills, Raquel is eager to learn about the industry and continuously refine her skills.

In her free time, Raquel enjoys travelling and learning from new cultures, hitting the slopes during the winter, and nurturing her artistic side through painting.

She believes that these passions not only enrich her personal life but also fuel her creativity and fresh approach to marketing challenges.