We believe in a world where every business is supported to generate quality leads online, which leads to stability, confidence, and growth.
JL Creative LTD was set up by Jonny Lawrence in 2019. Initially specialising in digital marketing for building services, particularly HVAC, the agency now works with small to medium sized businesses in accounting and finance, retail, and music.
Using a data-first approach, our SEO and SEM agency is designed to be innovative, strategic, and deliver real results. JL Creative is a small agency, built for fluidity and to adapt to the ever changing search landscape.
We believe in doing business in a way that puts people and the environment first. JL Creative is built on those principles, working with companies who share our vision.
As seen in
Our Values
Commitment to Quality
We are driven to produce work that meets a high standard. We leave no stone unturned in our quest to bring you success.
Innovative
We are always looking to evolve with best practices and emerging technologies. We stay ahead of the curve but we trust our data ahead of trends.
Do the right thing
We don't employ black hat tactics, we don't cut corners if it poses a risk to our clients. The desire to do the right thing is at the heart of the company.
Meet the founder of JL Creative
Jonathan Lawrence (he has always been a Jonny!) has been a digital marketing professional since the late 2000s.
With a background in the music industry and a passion for art, Jonny brings a unique creative perspective to his work at JL Creative.
He founded the business in 2019, initially collaborating with freelancers to provide bespoke, in-house-style digital marketing services.
Over the years, his team has grown into a robust group of talented individuals who are devoted to crafting successful digital marketing strategies, with search at the core.
He likes techno music and is an avid record collector. On Friday evenings you’ll find him playing football somewhere in East London and on weekends he’s mostly tending to his allotment and walking his dog.
“I have always found the current agency model a little broken for smaller businesses. You’ve got big agencies demanding a lot of money for solutions that don’t fit and leave you feeling let down, or solutions built for micro businesses that don’t do enough.
I’m always determined to do things the right way, with a relentless desire to be better than what has come before. I enjoy challenges and helping clients solve their problems. With net-zero in the UK, and AI on the rise, there are new challenges to overcome, and I truly believe digital marketing can make a difference.”
How We Help Our Clients
At JL Creative, we empower businesses by optimising their digital presence and ensuring their voice resonates with the right audience. We help our clients create better content, boost their online visibility, and instil trust in their brand.
We use innovative techniques and tools to provide our clients with deep analysis and market research. This supports decision making, content creation and search engine optimisation.
We know digital marketing isn’t just about the last click, it is also about building brands. This is why we form close, long-lasting relationships with our clients.
Our expertise in SEO and PPC helps businesses succeed and grow.
Meet the team
Marco Crawshaw - Account Manager
Marco joined JL Creative in February 2023.
Having previously worked in social media, he has a proven track record of success in creating and executing effective campaigns that engage audiences and drive growth. In addition to his expertise in social media, Marco also has experience with SEO, giving him a well-rounded understanding of the digital marketing landscape.
Throughout his career, Marco has demonstrated a passion for staying up-to-date on the latest industry trends and technologies, ensuring that his campaigns are innovative and impactful. He has a keen eye for detail and is dedicated to helping his clients reach their marketing goals.
In his free time Marco is an outdoor enthusiast, being an experienced skier and rock climber. He also enjoys watching football and spending time with his dog.
Ephraim Luwemba - Client Assistant
Ephraim has a background in PPC and has worked agency-side for a range of clients across multiple industries including tourism, rail, estate agencies and e-commerce.
He also has 2 years of technical development experience on Google Ads and has written bespoke account management scripts for clients in Javascript to automate tasks and boost productivity. He is keenly interested in developing his SEO experience at JL Creative.
In his free time, Ephraim enjoys cycling and has gone on several bikepacking adventures. He also likes to play guitar and watch movies.
Raquel Muzariri - Digital Marketing Assistant
Raquel joined JL Creative in September 2024.
Raquel brings a blend of creativity and analytical thinking to her role. With a law degree that has sharpened her ability to think critically and solve complex problems, Raquel transitioned into the world of digital marketing, where she has worked with various companies to develop campaigns and execute strategies with diligence.
Known for her work ethic and research skills, Raquel is eager to learn about the industry and continuously refine her skills.
In her free time, Raquel enjoys travelling and learning from new cultures, hitting the slopes during the winter, and nurturing her artistic side through painting.
She believes that these passions not only enrich her personal life but also fuel her creativity and fresh approach to marketing challenges.
Jonny and the team are great to work with. They deeply understand their specialism and are engaging and proactive.
Paul Smith, NIBE UK Managing Director
Without their hard work, our marketing would not be as successful as it is.
Harry Budd, Logic4training Marketing Manager
Jonny & his team have proved their worth in helping us to grow our digital footprint.
Tim Mitchell, Klima-Therm Sales Director
FAQ's
What makes JL Creative different from other SEO agencies?
We don’t hide behind jargon or vanity metrics. We focus on visibility, leads, and clarity. Our clients stick with us because we’re proactive, honest, and results-driven.
Do you use AI in your agency?
We believe it is vitally important for businesses to work with an agency that understands how to use AI correctly and safely, especially when it comes to SEO. Our core values are innovation, quality and doing the right thing. We use AI safely and sustainably to help us deliver more with less. JL Creative never publishes articles that have come straight from an AI tool, and we are transparent about our use of these tools.
How do I know if SEO or PPC is right for my business?
It depends on your goals. SEO is a long-term strategy, great for building trust and securing a presence online, whether that's locally or nationally. PPC can deliver quicker wins if you need to make an impact. We can help you decide what's best for your business.
Do you specialise in working with trades and renewable energy businesses?
Yes. We’ve worked with heat pump manufacturers, training centres, and commercial and domestic contractors across the UK. We understand your market and the customers you are looking for.
What size of business do you work with?
We work with small to medium businesses, usually with a small team, that are actively looking to grow.
What kind of results should I expect, and how quickly?
PPC can generate results in weeks. SEO takes longer, anywhere from 6 months to 2 years, but builds long-term value. Either way, we’ll set clear expectations and show you the data. Of course, it also depends on your budget and what you have set up already (your website, social media channels, in-house team).
Do you offer ongoing support or one-off projects?
We do both. Most clients work with us monthly, but we can also help with SEO audits, campaigns, or one-off strategy sessions. Contact us if you have an idea, we’re happy to help you realise your vision.
Can you help me track leads properly from Google Ads and SEO?
Absolutely. We use proper conversion tracking, calls, forms, and even follow-ups if you’re using a CRM. No guesswork. We make sure you comply with all the latest privacy regulations and ensure your Google properties are working correctly.
I’ve been burned by a marketing agency before – how are you different?
We hear this a lot. Our work is transparent, our reporting is clear, and we don’t lock you in. If something’s not working, we change it. Simple. We also offer a no-quibble money-back guarantee.
What’s included in the Leadflow package?
Leadflow is all about Lead generation through search engines. We focus on PPC first, but combine it with some SEO, reporting and tracking, all tailored to help small businesses grow. We keep things lean and focused, and we scale up with you.
How much does it cost to get started?
Our Leadflow package starts from £650/month + your ad budget. We’ll give you a clear proposal upfront based on what you need, no inflated retainers or big up-front costs.
Is there a minimum contract or can I cancel anytime?
The minimum price is £650. We offer a money-back guarantee if you aren’t happy with our services at any point during the first 4 months. We recommend sticking with us for a minimum of 6 months to give us the best chance of getting results.
Our Guarantee
We’re so confident that we’re the only PPC and SEO supplier your business will ever need, that we’re delighted to offer you our no quibble money back guarantee.
