Grow your HVAC business with SEO and JL Creative
Are you struggling to educate your audience about your products, services, or brand? Is your content failing to find the right audience?
Do you lack the resources to do SEO yourself?
Are you struggling to get a return on the investment you have put into your website?
Should more people know about your business?
Get More Customers for Your Business with Expert SEO Services
If you are asking yourself, “How do I get customers for my HVAC business?” The answer lies in SEO (Search Engine Optimisation).
In the UK, about 43% of daily searches on Google have local intent. Local searches allow brands to engage with customers at different stages of their journey and with more customers searching for local heating, ventilation, and air-conditioning services, we're here to help you get recognised and found by your customers online.
At JL Creative, we specialise in SEO for HVAC companies to help you rank higher on Google, attract more leads, and grow your business.
What is HVAC SEO?
HVAC SEO is a tailored strategy designed to improve the visibility of heating, ventilation, and air conditioning companies on search engines like Google.
With the right approach, SEO helps potential customers find your business when they search for services like "air-conditioning repair near me" or “heat pump installer near me.”
SEO involves optimising your website, content, and local listings to rank higher in search results. This means more traffic to your website, which leads to more potential customers. At JL Creative, we focus on some of the following elements:
Keyword Research
We identify the exact terms potential customers are using to find services in heating, ventilation, and construction. By focusing on keywords that are highly relevant to your industry, we drive targeted traffic to your website, connecting you with customers actively seeking your services.
On-Page SEO
We enhance your website’s content and structure to align with search engine standards. We make it easier for people to use your website, encouraging them to take action and become a lead or a new customer.
Local SEO
For businesses in the heating, ventilation, and air conditioning industry, visibility in local searches is essential. We optimise your business for Google Maps and local search results, making sure that when customers look for services “near me” or within your area, your business appears at the top of their search results.
Content Creation
We help you produce high-quality, E-E-A-T friendly content that answers customer questions and showcases your expertise. This positions your business as a trusted source and drives more organic traffic by providing valuable information that potential customers are searching for.
Link Building
We help you secure quality backlinks from authoritative websites within your industry. This not only boosts your search ranking but also strengthens your reputation in the heating, ventilation, and construction sectors, making customers and search engines alike see you as a credible provider.
Technical SEO
Through regular audits, we identify and address technical issues such as broken links, duplicate content, and mobile compatibility. This not only improves your site’s user experience but also boosts your ranking potential, helping customers find you more easily on any device and making your website a more powerful tool for your business.
These businesses trust us with their SEO
How Our Signature Solution, Leadflow, Helps Your Business
At JL Creative, we don’t just optimise your website for SEO—we help you generate more leads and convert those leads into paying customers through our unique solution, Leadflow.
Want to find out more?
Since moving our SEO across to JL Creative, we have seen significant improvements in our website & the leads it generates.
Tim Mitchell, Klima-Therm
Helping your customers find you
We help companies grow sustainably. That means building content for a website that stands the test of time. We work with you to educate your customers to build trust in your brand and your services.
Our goal is to help your audience find the answers to their questions, with you as the solution.
Who are we?
We are a digital agency founded in 2019 by experienced digital marketer Jonathan Lawrence.
We specialise in SEO and PPC for HVAC, construction & trades, and facilities management brands.
We work alongside experts in PR, Web design, and brand communication.
Our network of specialists all have experience working with HVAC brands, meaning we can always connect you with the right people.
Case studies
Learn more about the work we do for our clients
Supporting Klima-Therm's innovation with SEO and PPC campaigns
Website migration support and SEO hack recovery for GTEC
Attracting gen-z to the trades through multi-channel marketing
JL has been at the heart of our digital strategy for several years & has advised, guided and managed several key projects for us
Mark Krull, Logic4training & LCL Awards
HVAC specialised digital PR
We work closely with Jello PR to deliver articles from your brand to the trade press. By working together we ensure our approach to link building is future proof and relevant, not only boosting your authority but generating quality traffic.
Data-driven
We use Google analytics and the latest tools to check the data that matters most.
Strategic
We use your data to set priorities and create bespoke plans and quarterly roadmaps to achieve your SEO goals.
Not just SEO
We encourage and facilitate a multi-channel approach with expertise in PPC, email marketing and meta ads.
Supportive
We empower your team to be the best they can be, that's why we always aim to respond within one working day.