How to Add Your Business to Google Maps and Get More Local Leads
Getting your business on Google Maps is one of the best ways to ensure potential customers in your area can find you online.
If you are a local business, being visible on Google Maps helps you get found by more people searching for your services.
It’s also a free and easy way to boost your online presence.
In fact, 46% of all Google searches are seeking local information and businesses with a complete Google Business Profile are 2.7 times more likely to be considered reputable.
If your business isn’t on Google Maps, you are missing out on potential leads from people in your area actively searching for the services you offer.
In this blog, we’ll walk you through the steps of adding your business to Google Maps and how you can optimise your listing for the best results.
If you are looking for a detailed guide, check out our video below for step-by-step instructions:
Why Being on Google Maps Matters for Your Business
Having your business listed on Google Maps not only boosts your visibility but also builds crucial trust with potential customers. For HVAC installers, repair services, or other local trades, customers often need someone reliable—especially for urgent jobs. Showing up on Google Maps makes your business look credible and easily accessible, increasing the likelihood that customers will choose you over competitors.
In fact, 91% of homeowners check online reviews before selecting a contractor, with 56% using Google as their primary source. This makes your presence on Google Maps a powerful tool for building trust and driving leads.
Here’s why adding your business to Google Maps is important:
Increase local visibility: Your business will appear in local search results when customers look for services near them. 78% of mobile local searches result in an offline purchase, which means being easily found online can directly drive sales.
Build customer trust: A verified Google Business Profile, complete with reviews and photos, helps establish credibility with potential clients.
Generate more leads: Businesses that show up in local listings see a significant boost in traffic. 76% of people searching for nearby services visit a business within a day, translating into more inquiries and sales.
What You Need to Get Started
Before you begin, make sure you have the following:
A Google Account (this will be needed to manage your business profile).
Your business name, address and contact details.
Photos of your business, team, or past work to upload to your profile.
Once you have these, you are ready to add your business to Google Maps.
How to Optimise Your Google Maps Listing
While the video explains the technical steps to getting your business on Google Maps, let’s focus on a few key optimisation tips to help your business stand out:
Complete Your Profile
Make sure every field is filled out. This includes your business hours, phone number, website link and a description of your services. A complete profile is more likely to appear higher in search results.
Add High-Quality Photos
Upload images that show off your best work. For HVAC installers or renewable energy businesses, this could include photos of recent installations, your team at work, or even before-and-after shots of projects.
Collect Reviews
Encourage your satisfied customers to leave positive reviews. Not only do reviews boost your credibility, but they also help improve your ranking on Google.
Update Regularly
If your hours change for holidays or you introduce new services, make sure to update your Google Business Profile. Keeping your information accurate shows customers that your business is active and trustworthy.
Ready to Bring in More Leads?
Listing your business on Google Maps is a great start, but if you are ready to take your online presence to the next level, we’re here to help.
We know how important it is for local businesses, like HVAC installers and renewable energy companies, to be found by customers in their area. That’s why we created Leadflow Local—a cost-effective digital marketing package designed to grow your business through local search.
We’ll help you harness the power of local SEO, optimise your website and make sure your Google Business Profile is working to bring in more leads. Our approach is simple, transparent and focused on delivering results, so you can get back to what matters most—running your business.
Want to see how we can help you get found online and attract more customers in your area?
Schedule a call with us today and let’s chat about how we can grow your business together.
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