With the changing preferences of Google, and an oversaturated search engine results page (SERP), the type of content a business produces will directly impact their visibility online in 2024.
The insights provided in our guide are a collection of the most effective content marketing strategies from our in house experts, and trusted thought leaders across the SEO and digital marketing space.
96.55% of all content indexed on Google receives no traffic.
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Content Marketing is Changing
With the introduction of Search Generative Experience (SGE) from Google, and the ever increasing use of AI to generate all types of content, it is important to understand what will work best in 2024.
We have now moved from content creation at scale to audience engagement and experience.
What You'll Learn:
The impact of SGE and AI on content marketing strategies
How to avoid common pitfalls and focus on metrics that matter
The importance of regular, quality publishing and correct distribution
Strategies for strategic audience targeting and optimising for AI search
How to create content that solves problems and engages your audience across multiple channels
Guide Highlights:
Quality Over Quantity:
Learn why creating high-quality, engaging content is paramount and how the volume game is leading to diminished returns.
AI and Content Creation:
Understand the role of AI in content marketing. How to use it effectively, and why human touch is absolutely essential.
Audience Engagement and Experience:
Discover strategies for captivating your audience, from understanding their search intent to crafting personalised content journeys.
Strategic Audience Targeting:
Learn the best ways to identify and target your ideal customer, creating content that resonates, and optimising for AI search.
E-E-A-T Essentials:
Understand Google's E-E-A-T guidelines for content quality and learn how to enhance your websites authority and trustworthiness.
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Worried About
Making Progress?
Our guide lays out a clear roadmap for making tangible progress, focusing on strategic planning, quality content creation, and measurement of success to enhance your online visibility.
Worried About
Wasting Money
on Software?
We highlight the essential tools and technologies that offer real value, helping you make informed decisions about where to allocate your resources for the best ROI (including the free ones).
Overwhelmed with the
Speed of Online
Changes?
Our guide covers the latest SEO changes, trends, and best practices, collected from our in-house experts, and the most trusted voices across SEO and digital marketing.
Can't Create Enough or
The Right Content?
Our guide shows how to identify what your audience truly wants and how to leverage AI tools effectively, ensuring your content not only meets but exceeds expectations.
Don't Have the Right
Connections for
Building Links?
Building links without connections feels like knocking on doors that never open. Find proven strategies for fostering meaningful relationships with key influencers and authoritative sites in your niche.
Site Isn't Running
Efficiently?
Learn why site efficiency is non-negotiable and how prioritising speed, user experience, and mobile optimisation can significantly boost your SEO performance.