Making the Most of Your Analytics: Exploring the Newest Features of Google Analytics 4

In this blog, we will explore the world of Google Analytics 4 (GA4) and look into some of its groundbreaking features. We'll also touch upon real insights from user experiences, helping you understand the practical aspects of GA4. Scroll to the end of the blog for a video walk-through of the new features with our company Director! 

Getting Started with GA4: The Demo Account

If you're new to GA4, a great way to get started is through the demo account. This feature allows you to explore GA4's functionalities, providing a hands-on experience without interfering with your actual data. By visiting the support page on Google, you can easily access the demo account and pick from various account options, such as Google Merchandise Store and App and Web Data. 

With its colourful and customisable interface, GA4 offers a fresh experience, different from Universal Analytics (UA). However, the learning curve is worth the new perspectives it brings to data analysis.

Unveiling the Explore Section: Custom Reports Made Easy

One of GA4's gems is the Explore section, where you can create diverse and highly customisable reports. Unlike the traditional report section with standard setups, the Explore section offers a range of report templates, or you can start with a blank slate. Tailor your reports by adding metrics, dimensions, and segments of your choice. 

Whether you want to focus on organic or paid traffic, demographics, e-commerce data, or event tracking, GA4 offers a plethora of options. The ability to dig deep into user actions and break down data in various ways provides valuable insights for your business.

AI Insights: Your Data Assistant

GA4 introduces AI Insights, a game-changer in data analysis. Powered by machine learning, this feature addresses modern data collection challenges as cookies become less effective. 

AI Insights ensures accurate and comprehensive data analysis, predicting data irregularities and identifying trends with ease. Embrace the power of AI to make data-driven decisions that propel your business forward.

More Specific Google Ads Audiences: Precision Targeting at its Best

GA4 elevates audience targeting to a whole new level. Say goodbye to limited audience specifications and hello to precise targeting based on various factors. Craft tailored ad campaigns that reach the right audience at the right time.

Imagine targeting users who have engaged with 75% of a specific page and are more likely to convert. The possibilities for business growth are endless with GA4's enhanced audience targeting.

Built-in Events for Efficient Tracking

Event tracking becomes effortless with GA4's built-in events. These default events, including scroll depth, downloads, video interactions, outbound clicks, and more, simplify data collection and help you save time.

GA4 also allows customisation with the option to add your own custom events. Enjoy a streamlined data tracking process that focuses on critical aspects of your data analysis.

Depersonalisation: Ensuring Data Security

GA4 prioritises data privacy and compliance. With automatic depersonalisation of certain data, like IPs, GA4 ensures user privacy and data protection. 

Avoid unintentional collection of personal information and navigate data security with peace of mind. This feature is especially valuable for businesses looking to start email marketing.

Embrace the Change: Learning GA4

Transitioning from Universal Analytics (UA) to GA4 may seem daunting, but the transition offers incredible opportunities. Once you acquaint yourself with GA4's features, you'll uncover richer insights and optimise your data reporting. Embrace the change and let GA4 empower you to take your data analytics to the next level.

Our Director gives a walkthrough of these new features below!