Search Engine Optimisation in Your Favourite Social Media Platforms
Younger generations are now more likely to use social media as their preferred search engine over Google.
At the Brainstorm Tech Conference in June of last year, senior vice president of Google, Prabhakar Raghavan, shared that the company’s studies have found that “something like almost 40 percent of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram”.
The age of social trust has launched an SEO revolution within your favourite social media platforms. As businesses and content creators adapt, it's important that they recognise the significance of SEO in optimising their social media presence.
Staying up to date with emerging trends, understanding audience behaviours, and leveraging SEO effectively within social media channels have become increasingly important components of a successful digital strategy. So how can we do this?
Key Considerations for Navigating Social Media Search:
1. SEO Integration
Seamlessly blend SEO techniques into social media content creation. This includes incorporating relevant keywords, crafting engaging descriptions, and staying updated with trending topics.
2. Algorithm Awareness
Understand the algorithms of social media platforms like TikTok and Instagram to ensure that content is favoured and displayed prominently in search results. Spending time on the platform, researching trends, and engaging with other creators is the best way to ensure that you understand the most up to date algorithm.
3. Content Quality
Maintain a high standard of content quality, as platforms increasingly prioritise valuable and engaging content to enhance user experience. Click here to learn more about YMYL and EEAT to understand what classifies quality content.
4. Trend Monitoring
Keep an eye on emerging trends and popular keywords within the social media landscape to remain relevant and discoverable. This can be time consuming as trends have been coming and going at hyper speed, we recommend spending time researching these, reading articles or investing in an SEO expert.
5. Audience Engagement
Interact with your audience, respond to comments, and encourage user-generated content to boost engagement, which can positively influence your visibility. Quality over quantity when it comes to your audience, ensuring loyal viewers will make you a more reliable source when it comes to search. Social proof is everything.
So, it is evident that SEO is no longer confined to website optimisation. It has permeated the very essence of how we engage digitally with our peers and favourite creators. By incorporating SEO seamlessly into their social media strategies, businesses can unlock new avenues for discovery and remain at the forefront of this transformative era.
Businesses are going to need to redefine their SEO strategies and adapt to this new paradigm, where social platforms are not only places to connect but also the primary hubs for content discovery. Embracing this change can lead to enhanced visibility, engagement, and success in the digital sphere.
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