What is Pay-Per-Click?
Pay-per-click (PPC) advertising are the ads you see on Google, Bing, Facebook, LinkedIn, and other digital platforms. It’s a way to buy visits to a website rather than earning them organically.
It’s like renting a billboard, but you only pay when people stop and look.
PPC can give you a quick return on your investment. It can be a fast and effective way to drive traffic, generate leads, and increase sales.
Whether you want to compete with other brands by showing up on search engines, or drive leads and sales, we use pay per click to meet your business goals and hit the KPI's that matter.
Benefits of PPC Advertising
Quick results
Unlike SEO, which takes time, PPC ads have the potential to work right away. When the ad goes live, people can see it and click on it.
Measurable and scalable results
PPC platforms show you how many people saw your ad, clicked it, bought something, or became a lead. This makes it easy to see where your money is well spent and where it needs adjusting.
Advanced targeting options
PPC lets businesses show ads to specific groups, like people in certain locations or with specific interests.
Generate leads & sales
With careful planning, a PPC campaign can help you generate quality leads. Maybe you have a white paper to promote, or you have a product demo to showcase, ads can generate the interest you need.
Looking to sell courses or products? Google ads can get you sales directly from searches.
JL Creative's PPC Services
A proven track record of improving ROI
We don’t just run ads—we focus on delivering measurable results. Our campaigns are designed to maximise your return on investment by focusing on efficiency and performance.
Campaign setup and management
Getting a PPC campaign off the ground involves careful planning and execution. We ensure your ads are set up to maximise visibility and conversions while staying within budget.
Keyword bidding and optimisation
Keywords are the backbone of PPC campaigns. Choosing the right ones and bidding strategically can make or break your ad performance.
A/B ad testing and performance tracking
Testing and tracking ensure your campaign performs at its best. We constantly refine your ads based on what works and what doesn’t.
Google Ads specialists
Our team is made up of individuals who know Google Ads inside and out. This means we stay up-to-date on best practices, new features, and algorithm changes that could affect your campaigns.
Maximise your ad spend with expert PPC management.