How does keyword research help your business?
Keyword research is the process of figuring out the search terms your target audience uses to find information, products, or services online.
Suppose you ran a business that installed heating systems. In that case, you might want to know what customers are typing into Google. For example, “heating installer near me” or “boiler breakdown service”.
When you know what your customers are searching for, you can create content that helps them find your brand or help them make a buying decision.
Keyword research is the foundation of any successful digital marketing strategy. It’s not just about finding popular search terms; it’s about understanding your audience, aligning your content with their needs, and driving meaningful results.
Why keyword research matters
It drives targeted traffic
By identifying the right keywords, you can attract visitors who are actively searching for what you offer.
These users are more likely to engage with your content, inquire about your services, or make a purchase.
It Improves content relevance.
Keywords provide insights into your audience’s language, questions, and priorities. This helps you create content that directly addresses their pain points, increasing their relevance and value.
For example, if users frequently search for “cost-effective HVAC maintenance tips,” optimising this phrase will make your content more discoverable and useful.
Increases ROI for digital campaigns.
Keyword research ensures your SEO and PPC efforts focus on terms with the highest potential for ROI. Instead of wasting resources on generic, low-performing keywords, you invest in terms that bring tangible results.
For example, focusing on long-tail keywords like “best energy-efficient AC units for small homes” may yield fewer searches but attract high-intent users ready to convert.
JL Creative's approach to keyword research
Tools of the trade
We use industry-leading SEO tools and harness the power of Ai to uncover high-performing keywords that are relevant to your audience and realistic to target.
Intent first
We analyse context and intent to understand what your customers want and guide them through the buying journey.
Competitor analysis
We check what keywords your competitors are ranking for. We check that you are competing on the right topics and ensure you aren't missing out on anything.
Beyond SEO
The insights gained can power your blog topics, PPC campaigns, email marketing efforts, and social media strategy. It ensures all content aligns with what your audience truly cares about.
Let us find the keywords that will transform your online visibility.