What is Market Research?
Market research involves gathering, analysing, and interpreting data about your audience, competitors, and industry to make informed business decisions.
At JL Creative we genuinely love looking at data. We see ourselves as detectives looking for trends and patterns that can help our clients stand out and succeed.
Our market research services have a variety of applications, get in touch with us to find out more.
If you have questions about demand and are concerned about market slowdown, research and analysis from JL Creative can help you learn the truth.
The Role of Market Research in Digital Marketing
It helps you understand your customers
Understanding your customers allows you to tailor your marketing strategy to real data. We conduct surveys and build customer personas using your data and AI tools. When you know your audience, you can create ads and campaigns that perform better and give you a return on your investment.
It helps you stay ahead of competitors
Our research can reveal what your competitors are doing right and where they’re going wrong. We find opportunities you may not have been aware of, and help you make business critical decisions.
It improves marketing campaigns
Relying on guesswork or a gut feeling can only take you so far. Conducting thorough research to inform your campaign plans helps them to succeed.
JL Creative's Market Research Process
Customer profiling and segmentation
Customer profiling is about understanding who your customers are, what they want, and how they behave. This helps you deliver personalised experiences that resonates with them.
Analysing competitors’ digital footprints
To stand out, you need to know what your competitors are doing right—and where they’re falling short. We investigate their online presence to identify gaps and opportunities you can capitalise on.
Industry trend analysis using data-driven insights
The market never stays still, so keeping up with trends is critical. We analyse the latest industry data to identify emerging opportunities, threats, and customer demands.
Bespoke Research
If you have a specific requirement, contact us and we can discuss bespoke solutions with you.
Make data-driven decisions.