JL has been at the heart of our digital and social media strategy for several years and has advised, guided and managed several key projects for us including managing the complete redesign and build of our new website using different web designers. He has worked tirelessly as we rebranded the business and has been key to our success in those areas.
Mark Krull, Director of Logic4training
We’ve worked with Logic4training for over 5 years, managing their digital marketing efforts and helping them increase their visibility and grow their traffic and leads.
Project management
JL Creative currently works with Logic4training’s in-house team as well as their subcontractors to deliver digital campaigns, comms and PR and advertising across its many online channels.
This involves:
- SEO
- PPC
- Social Media
- Email marketing
- PR & Comms
Co-ordinating their teams and channels to deliver effective marketing has been key to Logic4training’s success. We've helped drive a huge increase in organic and email traffic since 2019. Understanding and improving engagement with Logic's customer database by fundamentally redesigning their email newsletters and using interesting and relevant content to improve retention. Email traffic has increased by nearly 200% and Logic4training now ranks for many of the training industries key terms with the number of ranking terms increasing year on year.
Their email marketing campaigns have been instrumental in engaging their audience and alongside a widespread social media presence, we helped make the Logic4training brand the well known, trusted voice of authority it is today.
Website redesign and launch
In 2022 it was decided that Logic4training required a new website. Working with web developers, JL Creative acted as project manager, organising every aspect of the migration and working with subcontractors and in-house teams to ensure a smooth transition and deliver on Logic4training’s goals. The remit was to help deliver a brief to the web development company based on Logic4training’s digital marketing strategy.
80% of their traffic comes from users browsing the site on their mobile devices. Their core audience is comprised of busy tradespeople, often on-site, which meant they needed a website that converted well for users on the go.
Our ideas revolved around creating a “fruit machine” mentality for the user with a notifications centre and alerts providing the user with useful and intuitive content each time they accessed the site, particularly on their phones. We have made sure that the mobile-first mentality is understood by everyone in the company.
We also worked with Jello PR and Koozai on creating new SEO-friendly content and ensure existing content was updated and then transferred across to the new site. Old content was audited and removed with recommended redirects also created.
We helped to deliver a seamless launch without any downtime and without loss of business critical traffic. 4 months post-launch Logic's website saw record traffic numbers with a 22% increase in year on year traffic.
