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Klima-Therm: Incredible Organic SEO Results

In 2020, Klima-Therm were struggling with brand visibility. 

They hired JL Creative to work on their SEO.

By 2023 their organic users and sessions have grown over 500% year on year.

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Klima Therm logo

Since moving our SEO and digital marketing across to JL Creative, we have seen significant improvements in our website and the leads it generates.

Tim Mitchell, Klima-Therm

1200 keywords

Klima-Therm has seen a 300% increase in the number of keywords they rank for

500% increase graph

By 2023, organic users and sessions has grown over 500% 

37% bounce rate for organic traffic

Users visiting the Klima Therm site are finding what they are searching for, thus leading to more conversions, and less bounces

Klima-Therm's problem

In 2020, Klima-Therm had been struggling with brand visibility.

They were concerned that their website was falling behind their competitors, and they weren't able to keep track of the work their agency at the time had been doing. 

 

Solution: SEO Foundations

We started with an SEO and competitor audit. Based on what we learnt from our audits, the best course of action was to rebuild the website with SEO in mind from the start. 

collage showing different web pages from the klima-therm website

A site with SEO considered at every stage

We removed all 'spammy' content and ensured that the site contained ONLY relevant content to the business, industry and target audience. 

In collaboration with Influense Design and Jello PR, we successfully redesigned the Klima Therm Website, with minimal loss of traffic post-migration. 

By working closely with Jello PR, we were able to ensure that all content on site was both relevant and high quality. 

klima-therm homepage on a computer screen

Testimonial

"Since moving our SEO and digital marketing across to JL Creative, we have seen significant improvements in our website and the leads it generates. 

JL Creative initially managed a website re-build, ensuring we got the look and functionality required to represent our position as a leader in innovative HVAC system supply and design.

Once live, their ongoing SEO and digital marketing strategy has dramatically improved the volume and quality of visitors to the site.

The JL Creative team work alongside our existing PR suppliers, Jello PR, who are extremely experienced in the building services sector, ensuring our content works from all perspectives – on the website and in our target trade publications, in-print and online. Editorial coverage has relevance beyond brand awareness as digital articles can contribute positively to link building, part of the SEO strategy.

I have been impressed by the holistic and considered approach to getting our website in-front of the right people. 

The joined-up thinking and combination of knowledge – digital marketing, SEO, copywriting, media relations and industry expertise - means we get a service tailored to the specific needs of our business.”

Tim Mitchell, Klima-Therm

There were a number of factors to consider, site architecture was an important part of the process but so was getting the content right. A lot of the old content was low quality and some of it was spammy and irrelevant. We gave the website a purpose and made sure the content was educational and helpful to Klima-Therm's target audience. 

Jonny Lawrence, Director, JL Creative Ltd.

Watch: The Klima-Therm Interview with Our Director!

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